Types of SEO - Investing Platforms

Main menu


Types of SEO

Types of SEO

On-Page SEO (Search engine optimization) is the technique of optimizing the contents of a website, including tags, text, internal links, images, and headers, to make them more search engine friendly. On-page SEO (Search engine optimization) refers to anything that is done on your website or domain name to make it more visible and valuable to search engines. For example, adding a keyword as your website title is considered on-page optimization. To put it in layman’s parlance, doing something on your own farm can be compared to on-page SEO (Search engine optimization). It is easy to monitor and typically gives quicker results.

Off-page SEO (Search engine optimization), on the other hand, involves all types of off-site optimization procedures not on the contents and images of your site. Off-page optimization involves processes like backlink building to increase the Google Page Rank of your website. Off-page SEO (Search engine optimization) work accounts for more than 40% of total SEO (Search engine optimization) processes.

Some of the factors that fall under Off-Page SEO (Search engine optimization) include link building, social media presence on Twitter, Facebook, LinkedIn, Digg, etc., social bookmarking, and web directory postings, among others. Comments, forum posting, and article submissions are also good options to get "do-follow" one-way links back from other quality websites, which will improve your page ranking.

Though most online companies give more importance to off-page SEO (Search engine optimization), things should happen for a reason. On-page SEO (Search engine optimization) should always come first, which can be followed by off-page SEO (Search engine optimization)! The same is the case with SEO (Search engine optimization). Imagine brushing your teeth after eating your breakfast. It simply doesn’t make any sense. Do it in the right order to reap the benefits.

SEO on the page

On-page SEO (Search engine optimization) will increase the online visibility of your website by making it as search-engine-friendly as possible. On-page SEO (Search engine optimization) includes both changes that can be visible and those within the web page script developed by an educated web designer or webmaster, which may be you. On-page SEO (Search engine optimization) includes some of the following measures:
On-page Optimization That Is Visible

Website Design
Website Content Review:
Information-Rich Content Development
Keyword-Rich Content
Keyword Domains
The Importance of Keyword Domains
Keyword Research
Anchor Texting
Linking Between Pages

Things to Avoid:

Website Design

An ideal website design should be easy to navigate and informative for the users. Here are some useful tips on website design.

Be Safe with a Standard Layout

Use a standard layout that ensures hassle-free navigation. Too many columns or bright letters might drive the users crazy. Use a simple and standard format that is easy to understand. Leave ample white space to make sure that users can view the content easily.

Easy Fonts:

Choose a font that is easy to read on any computer screen resolution. Try to use 1-2 types of fonts on a page to make it look stylish and formal. Using different fonts could make the site look odd.

Stick to Small Images

Images play an important role in making any website attractive. However, excess images might make the site slow. It is recommended to optimize the images to increase the visibility of your web pages. Flash images cause sites to load slowly, and users who are in a hurry to access information are more likely to abandon a slow-loading site and look for another.

Easy Navigation

Test run the pages in multiple browsers before making the site live because all the viewers might not have the latest browsers. The content should be simple and informative so that the users get what they are looking for easily.

Advertisements should be limited.

Limit the use of advertisement banners or pop-ups, as these may turn off viewers, even if they mean a few extra dollars for the website owners. If at all, you are using advertisements, make sure to keep them small and simple, and above all, relevant to the site content. Often, viewers are likely to click on a useful ad that goes in line with the content of the site. For instance, a website dealing with kid’s apparel can carry ads like child care or fashion tips for kids, but advertisements on insurance or banking could spoil the theme of the site.