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Is excessive SEO (search engine optimization) bad for your site?

Is excessive SEO (search engine optimization) bad for your site?



search engine optimization


The basic objective of search engine optimization is to make sure that your site turns up high in web searches. However, now that over-optimized sites will be penalized by the search engine giant, Google, the question that pops up in every web master’s mind is about the ideal optimization limits. Sites that focus too much on SEO and too little on quality content are likely to bite the dust due to the change in the Google algorithm.


What are the factors that can result in an over-optimization penalty? Too many keywords on a single page and exchanging too many links can all lead to over-optimization penalties. To make sure that your site doesn’t invite Google’s wrath for being over-optimized, you have to follow a few simple steps.


1. Quality content for human readers:


The focus should be on creating premium quality original content that is of use to people first and search engines next. Site content that is churned out with only SEO in mind often doesn’t make any sense to human users. Once good quality content is compiled, the links and search engine results follow automatically.


Regularly updated content will get a distinct preference in search engines. The level of freshness will be a parameter in deciding the search engine rankings of the sites. Rarely updated websites do not stand a chance to get ranked in comparison to the sites that undergo frequent updations and carry fresh content. Short and informative business blogs that are updated regularly will be a good option to increase the web presence of any site. If your website is in an industry where things change fast and on a regular basis, the never updated sites will fail out on queries.


2. Link quality Vs link quantity.


Simply because there are cheap link farms from where you can source cheap links, it doesn’t mean that you should opt for this shortcut method in a bid to enhance your site ranking. Instead, you should put your effort into sourcing top-quality links that are of relevance to your site content.


3. Listen to Google’s ’23 Questions:


These questions that were released along with last year’s Panda update stated quality parameters for sites. Make sure to bring your site in compliance with these principles to prevent over-optimization penalties from being slapped on your site by Google.


The new updates of search engines have driven home the message loud and clear that only quality content can help you earn a decent ranking in search engines from now on.


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