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Email Marketing Statistics

Email Marketing Statistics

Email Marketing Statistics

When you send out marketing emails, you'll get reports with a lot of figures, charts, and tables that, if you know how to read them, will tell you all you need to know about the performance of your emails. Many of the figures are self-evident in their meaning, but there are certain statistical traps that might lead you to make inaccurate conclusions about your software. Here are some things to keep an eye on in your statistical reports:

Emails marked as "received" aren't exactly what they appear to be.

One of the first things your reports will tell you is how many emails you sent and how many were delivered or received, with the difference between the two is the number of bounced messages.

That appears to be a basic and easy statement, but the "delivered number" is not what it appears to be. That figure excludes messages that were sent but then discarded or routed to other folders by spam traps and filters. Many delivery tracking services and tools are available if you wish to measure your actual delivery rate.

Unsubscribe rates are low.

Many individuals believe that a low unsubscribe rate indicates a successful email campaign. That may be true at times, but not always. This idea is founded on the assumption that anyone who does not wish to receive the communications will unsubscribe from the mailing list. Many email users will utilize the "spam" or "junk" button to keep unpleasant emails out of their inbox, especially if they don't trust the sender to remove them from the list. People may just delete you or use their garbage buttons to block you, so don't rely on low unsubscribe rates as a gauge of interest. To gauge interest, active metrics like openings and click-throughs are preferable.

Inactives who haven't done anything in a long time

If you've read anything about email marketing, you're undoubtedly aware that it's in your best interest to remove inactive subscribers from your list or try sending them a different message to re-engage them. That is a fantastic strategy to follow, but only if you are successfully eliminating inactive. When photos in an email aren't correctly loaded or the text-only version is viewed, it doesn't register as open. Send a confirmation email to potential customers to reinforce their interest in your services and avoid losing them.

Forward rates are atrocious.

A forward rate will be included in some reports. Because these rates are frequently measured through an email's "Forward to a friend" button, they aren't always exact and correct. Many individuals prefer to utilize their email client's forward button simply because they are more familiar with it and use it more frequently. It's possible that your reports are underestimating forward rates.

The active beneficiaries are undervalued.

If you look at the percentages of open rates for a series of emails, you could think the figure is low. However, if you ask, "How many individuals have opened at least once in the previous month?" your data may reveal a different narrative. Some people may miss a week of email due to a trip or a busy period, but they do open your emails on occasion, just not all of the time.