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What is Email Marketing?

What Email Marketing Stats Do You Need To Know In 2022?


While your resources are limited, you want to make sure you don't waste any of your time or money when beginning a business. When it comes to marketing, though, your business can't afford to overlook an important tool like email marketing.


But, with so many other ways to communicate with your consumers, why should you rely on email marketing in the first place? Is it even necessary? In a word, yeah.


What is Email Marketing?

Email marketing may do a lot more than just getting messages into people's inboxes. There's a lot of talk about the benefits of email marketing, but what do the email marketing statistics say?


Let's start with an explanation of what email marketing is, and then go on to the most important email marketing statistics for 2022.


What is Email Marketing?


The use of email to advertise products or services is known as “email marketing.” However, it is not just limited to that. Email marketing can be used to strengthen relationships with existing customers and/or reach future consumers. Companies may use email marketing to keep their customers updated and customize their marketing messages accordingly. Make it one of the most cost-effective and conversion-rich digital marketing strategies available today. It's powerful, compelling, and generates great results for your e-commerce store.


Here's a collection of noteworthy email marketing statistics that demonstrate the importance of email marketing.


1. Extensive use of the e-mail


From modest letters between academics to widespread worldwide use, email has come a long way. The number of email users worldwide is expected to reach 4.3 billion by 2022. (Statista, 2021). This number is predicted to rise to 4.6 billion by 2025, accounting for more than half of the world's population.


This figure clearly demonstrates that email marketing is an opportunity that businesses should not overlook.


Your consumers are using email if you're doing business in the developed world, and you should be as well. You can contact individuals with email marketing 24 hours a day, 365 days a year, no matter how small your business is.


The benefit of email's decreased time and effort may help you better plan your email marketing strategy and communicate with your audience in real-time.


2. It is known that every day, millions of emails are sent.


Every day in 2022, 333.2 billion emails are estimated to be sent and received (Statista, 2021). That's an astonishing number of emails every day.


That's not all, though. By 2025, this quantity is predicted to reach over 375 billion. This email marketing statistic will almost certainly convince you that email marketing is here to stay. In fact, it's becoming bigger.


Many new means of communication have arisen over time. Despite this, email marketing has remained popular and continues to expand. With this email marketing statistic in mind, it's difficult to overlook the value of a successful email marketing campaign.


3. Email has a high return on investment (ROI).


With email marketing's widespread appeal and undeniable benefits, it's no wonder that the return on investment is enormous. You can make money with a well-thought-out email marketing campaign.


You may anticipate a $42 return on investment for every $1 spent on email marketing (DMA, 2019).


4. Use email to distribute content, how to do it?


With such a high return on investment, it's no wonder that email marketing is one of the most popular content delivery strategies among marketers.


According to the most recent data, email marketing is used by 87 percent of marketers to distribute information (Content Marketing Institute, 2020). Email is now the second most popular content delivery method, trailing only social media (89%) in popularity.


It also outperforms other organic channels like the company's website or blog, as well as presentations at virtual or in-person events.


Because email marketing provides so many benefits as a content distribution channel, one-third of marketers (33 percent) are paying for paid partnerships to push their content to their partners' email databases.


In fact, email engagement is one of the most common measures for evaluating content effectiveness among marketers. More than website traffic or social media statistics, 86 percent of marketers said they use email engagement metrics such as open rates, click rates, and downloads to determine the success of a piece of content.


Because email marketing provides so many benefits as a content distribution channel, one-third of marketers (33 percent) are paying for paid partnerships to push their content to their partners' email databases.


In fact, email engagement is one of the most common measures for evaluating content effectiveness among marketers. More than website traffic or social media statistics, 86 percent of marketers said they use email engagement metrics such as open rates, click rates, and downloads to determine the success of a piece of content.


5. Does Email Marketing Help Grow Your Business?


For small and medium enterprises, email remains the primary driver of client retention and acquisition. According to the study, 81% of SMBs use email as their major client acquisition channel, and 80% use it for customer retention (Emarsys, 2018).


There may be a lot of chatter about social media and likes, shares, and tweets, but that doesn't mean email marketing isn't still important. When it comes to customer acquisition and retention, the outcomes of this study reveal that email marketing outperforms organic search, sponsored search, and social media. Not to argue that Facebook isn't crucial for your business, but email marketing has no competition when it comes to direct effect and reach.


6. Do welcome emails have positive results?


One of the greatest ways to determine how effectively your email marketing plan is functioning is to look at the open rates. This indicates the number of individuals who have opened your email. Who wouldn't want their email marketing strategy to be a success?


But what proportion of your audience actually reads your emails? Let's discuss the numbers. When creating an email campaign for your increasing audience, you may take advantage of this. With such a high open rate for welcome emails, you may as well include some important information that you want your audience to be aware of in your welcome email.


7. How does personalization work wonders for email?


The average email open rate is 20.81 percent, as shown in the preceding statistic. However, if you customize your emails, you'll begin to discover how powerful personalization can be. Emails with personalized subject lines have a 50% higher open rate (Yes Lifecycle Marketing, 2019).


When sending out emails, a smart email marketing tip is to personalize your greeting and subject line to include specific names. If that's too much work, personalize your emails by including the company's name, industry, or a topic of interest.


8. How do abandoned cart emails gain power?


An abandoned cart email is a follow-up email sent to someone who has added things to their cart, completed part of the checkout process, but then abandoned the site without purchasing the products. Many consumers add things to their online shopping carts, only to abandon them before making a purchase. You can get around this by sending abandoned cart emails and reclaiming your lost transaction potential.


Are our emails sent to customers who have abandoned their carts effective? This claim is backed up by statistics. Three abandoned cart emails instead of one generate 69 percent more purchases (Omnisend, 2018). This is one of the most successful kinds of e-commerce email for increasing sales.


9. Customer interaction with emails You are on the right track


User involvement should be a goal of your emails. Gone are the days when an email marketing campaign could only be in the form of a newsletter. Marketers are seeking more interactive content to increase engagement.


According to Martech Advisor's 2017 statistics, using videos in your email may raise click rates by 300 percent. That's a staggering figure. To make their emails more appealing to customers, marketers frequently use sliders, collapsible menus, and GIFs. Also, make sure that all of your interactive emails are mobile-friendly.


10. Customers are interested in hearing from you.


When asked how frequently they would want to get brand emails, 49 percent of customers (Statista, 2017) stated that they would prefer to receive promotional emails from their favorite businesses once a week. This email marketing statistic is particularly useful if you're concerned about sending too many emails to your consumers. Your audience likes hearing from you, and it appears that they enjoy hearing from you via email as well.





































































































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