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Content Marketing Basics

Content Marketing Basics: Indispensable Principles

Content Marketing Basics

Knowing the basics of content marketing is the key to success in today's world. Content is now the foundation, and it's the hero and everything after it. And realize that everything around us now is either content or can be promoted through content.

And even if we broaden our perspective and visualize it as semiotics (sign scientists) think, everything around us will be a sign or even a text, and all of that is content, and then everything becomes devoid of that kind of commercialization.

And it is in this sense that Joe Pulizzi went in his book "Epic Content Marketing" when said:

"Content is not just text, but video, images, audio, graphics, and everything that lives on your website."

However, he does not limit his definition of content to this path, despite its generality, but rather tries to draw our attention to the importance of this type of marketing. We still hear him say, speaking of the importance of content:

"Humans help each other, share valuable content that enriches the community and makes the company a leader in the field."

Thus, we realize that the goal is not only to understand the basics of content marketing, but at the same time, we realize the importance of the responsible aspect of this marketing.

What is content marketing?

Before talking about the basics of content marketing, we must first know what content marketing is because this knowledge is the first threshold we cross to achieve success in this field.

Joe Pulizzi defines content marketing as:

"The marketing and commercial process of developing and disseminating quality and captivating content in order to attract, acquire, and engage a well-defined and understood target audience."

Information marketing is a strategic marketing method for developing and delivering useful, relevant, and consistent content with the goal of attracting and acquiring a clearly defined audience and gaining profit through favorable customer reactions.

To understand the basics of content marketing, know that instead of promoting your products or services, content marketing works by capturing the attention of members of your target audience and helping them meet their informational and content-driven needs. the mission.

Content marketing is defined as the process of planning, creating, distributing, sharing, and delivering content through channels such as social media, blogs, websites, podcasts, apps, news releases, printed publications, and others.

The ultimate goal of all these efforts is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.

Content Marketing Basics:

Entrepreneurs refer to some of the basics of content marketing as follows:

Marketing and data research

We can't find the basics of content marketing with anything other than research and data; every marketing process, every marketing strategy, or plan should be preceded by thorough research.

Research, and the data obtained through that research, are the cornerstone of understanding the customer, and as long as you understand your customer, it will be easy for you to satisfy them and meet their desires.

Reliable data, which is one of the fundamentals of content marketing, can be historical, such as audience demographics, sales data, surveys, studies, customer feedback; or other brand interactions that may be obtained through original background research, third-party data, and other research methods and mechanisms that help you collect and organize data.

Understand the goals.

One of the most important basics of content marketing is understanding your business goals. This is also a prerequisite. If you don't understand the purpose of the project or product, you won't be able to talk about it or market it as you hoped.

As for business goals—which we have listed as one of the basics of content marketing—there are many, but each project has its own goal, but in the end, it does not deviate from the following set of goals:

improve brand reputation, generate revenue, improve customer experience, and promote innovation in various operations.

Customer issues

Is it possible to talk to the audience/customers without a deep understanding of their issues? Of course, the answer is no. So, one of the most important tenets of content marketing is to understand the issues plaguing customers.

When you know this, it will be easy for you to communicate with them, and keep in mind that the goal of your content should be to solve your audience's problems, not to showcase your products and services.

If someone is looking to find the answer to something, you don't inundate them with calls to action to buy something, and if your customers are looking to take action, like getting help, you need to know that they must take a step or action, provided that it brings them to you.

A mechanism adapted to the public

One of the basics of content marketing is the ability to use the right mechanism to speak with your audience. Not all marketing tools work with all customer segments.

But how do you know the right mechanism for your audience? There is no answer to this question other than thorough research.

And you should know—while deducing the basics of content marketing—that there are some modern mechanisms that the public accepts, among which, for example, podcasts.

A 2020 survey confirmed that 49% of people aged 12 to 32 in the United States had listened to a podcast in the past month, with an average of six hours of listening per week. This is why many companies and the media have started creating and sharing their podcasts.

And the video is there, powerful too. According to a study conducted by Wyzowl, 69% of consumers said they prefer to learn more about a brand's product or service through video. Plus, video marketing can boost conversions, improve ROI, and help you build relationships with your viewers.